Internet ad auctions have evolved from a few lines of text to richer informational layouts that include images, sitelinks, videos, etc. Ads in these new formats occupy varying amounts of space, and an advertiser can provide multiple formats, only one of which can be shown.The seller is now faced with a multi-parameter mechanism design problem.Computing an efficient allocation is computationally intractable, and therefore the standard Vickrey-Clarke-Groves (VCG) auction, while truthful and welfare-optimal, is impractical. In this paper, we tackle a fundamental problem in the design of modern ad auctions. We adopt a ``Myersonian'' approach and study allocation rules that are monotone both in the bid and set of rich ads. We show that such rules can be paired with a payment function to give a truthful auction. Our main technical challenge is designing a monotone rule that yields a good approximation to the optimal welfare.

Internet ad auctions have evolved from a few lines of text to richer informational layouts that include images, sitelinks, videos, etc. Ads in these new formats occupy varying amounts of space, and an advertiser can provide multiple formats, only one of which can be shown.The seller is now faced with a multi-parameter mechanism design problem.Computing an efficient allocation is computationally intractable, and therefore the standard Vickrey-Clarke-Groves (VCG) auction, while truthful and welfare-optimal, is impractical. In this paper, we tackle a fundamental problem in the design of modern ad auctions. We adopt a Myersonian'' approach and study allocation rules that are monotone both in the bid and set of rich ads. We show that such rules can be paired with a payment function to give a truthful auction. Our main technical challenge is designing a monotone rule that yields a good approximation to the optimal welfare.

We study the problem of designing a two-sided market (double auction) to maximize the gains from trade (social welfare) under the constraints of (dominant-strategy) incentive compatibility and budget-balance. Our goal is to do so for an unknown distribution from which we are given a polynomial number of samples. Our first result is a general impossibility for the case of correlated distributions of values even between just one seller and two buyers, in contrast to the case of one seller and one buyer (bilateral trade) where this is possible. Our second result is an efficient learning algorithm for one seller and two buyers in the case of independent distributions which is based on a novel algorithm for computing optimal mechanisms for finitely supported and explicitly given independent distributions. Both results rely heavily on characterizations of (dominant-strategy) incentive compatible mechanisms that are strongly budget-balanced.